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SOCIAL COMMAND CENTER

A.B.M

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Account-based marketing on the ledger.

  • Account-based marketing wired into the same record as sales.
  • Name your target accounts, score their engagement, run campaigns at them, and watch named accounts convert through the pipeline.
  • Marketing that ends in an invoice, not a report.

◈ Included on Scale (₹7,999/site/mo yearly) · or +₹2,999/site/mo ($39) Manufacturing & B2B Suite add-on on Growth

Availability
Social Command Center6 apps in this family
What you get

Capabilities that ship on day one.

01
Named-account targets

Build target-account lists on real ledger data — territory, segment and order value.

02
RFE engagement scoring

Channel, activity, recency and frequency scored into a capped 0–100 — plus live Monetary, because your named accounts already buy on this ledger.

03
Score-to-segment routing

Hot accounts route to an owner under an SLA; cold ones park in nurture automatically — a stale score never fills the Hot band.

04
Per-account campaigns

Campaigns and content land on named accounts — precision over reach.

05
Stakeholder mapping

Contacts, roles and buying signals tracked per named account.

06
Closed-loop revenue

Campaign spend meets invoice revenue — ABM ROI you can prove.

◆ Engagement-scoring methodology adapted from the public RFE Account Scoring Playbook — Omnitics ↗ · their evidence review: AI-powered ABM — what's real, what's vapour ↗

Get A.B.M

Included on Scale (₹7,999/site/mo yearly) · or +₹2,999/site/mo ($39) Manufacturing & B2B Suite add-on on Growth.

No integration project
One price per site
Migrate with bulk import
Start free Book a demo Model in price calculator →
Complete capability set

Everything A.B.M ships with.

Named-account lists built on real ledger data Per-account campaigns & content Stakeholder & role mapping Sales and marketing read the same truth Closed-loop revenue — spend meets invoice Territory & segment targeting Engagement scoring — channel · activity · recency · frequency Score bands route owner + SLA (Hot → nurture) Recency decay — stale scores cool nightly Named-account reporting
A.B.M in the field
retailda · abm · pipeline
4 named accounts₹18.2L pipeline
Northgate Retail14 stores · score 98meeting
CityHealth Pharm₹9.6L/yr · score 74proposal
Kochi Foods3-site · score 61pilot
Sigma Comp.factory + retail · score 22discovery
Account plays, not blastscommittee-aware
Concept render — same capabilities as the shipped app; interface simplified for illustration.
Works with

The apps most teams switch on next

Nothing here needs connecting. Turning an app on simply reveals capability that is already reading the same data.

Integrations

Syncs with your existing stack

Stripe Razorpay WooCommerce WhatsApp Business Twilio Verifone Star Micronics CloudPRNT ZATCA Paytm OpenAI Anthropic Google GST e-Invoice PrintNode Zoho SAP Shopify WordPress Microsoft 365 ONDC DigitalOcean Dunzo Shiprocket ICICI Bank Axis Bank McAfee MSG91 Fast2SMS Textlocal Amazon Seller Flipkart Seller Hub eBay Etsy Alibaba GitHub Oracle
Epson Siemens Schneider Electric Panasonic Havells Lenovo Ubiquiti UniFi Zigbee LoRaWAN TVS Electronics Toshiba Casio TSC Printronix ESP32 Modbus Tuya EZVIZ Nuki IoT Home Assistant SwitchBoot Hitachi Crompton Greaves Brother Essae Posiflex Tally HP Dell MAVLink xTerra Robotics Industrial Shields NORVI Waveshare
Booking.com Airbnb Expedia Agoda Trip.com Vrbo Hostelworld Traveloka Hotelbeds Klook HRS eDreams

Running in production across a 97-terminal retail network, three defence & PSU canteens running air-gapped, field-custody stock at a national institute — and SCADA-controlled water-treatment plants.

Questions

About A.B.M.

vs Enterprise ABM platforms: Channel · activity · recency · frequency scoring plus live Monetary — the ledger knows what converted, no CRM sync to approximate it. vs CRM lists: Scoring on first-party transaction data — not rented intent feeds. Stakeholder roles and order history on the same record. vs Agency ABM: Territory and segment targeting inside the same system that bills them — spend meets invoice. See the full comparison & TCO math →

Both options are open: you can add the Manufacturing & B2B Suite (+₹2,999/site/mo · $39) onto Growth (₹2,999/site/mo), or choose Scale at ₹7,999/site/mo billed yearly (₹9,999/mo monthly · $109/mo · or ₹2,49,999 One-Time Perpetual). Scale includes the entire Manufacturing & B2B Suite, plus any 1 Industry Vertical Suite free (extra Vertical Suites 40% off) — so as soon as you pair a vertical suite with AI or BOM, Scale costs less per site. Every plan includes unlimited staff and registers, plus −10% at 10+ sites and −20% at 25+ sites.

Unlike SaaS tools that tax you per contact, per seat, per OTA or take a 25–30% aggregator cut, A.B.M runs on your flat per-site licence and writes directly to the local RetailDA™ ledger. Outbound dispatches, bookings, rate pushes and form captures queue safely on-device during an internet drop, enforce live stock/room locks to prevent double-selling, and replay in order the moment connectivity returns.

There is no API glue, webhook chain or CSV sync to maintain. A.B.M shares the exact same live stock, customer and fiscal ledger row as Forms & Capture, AI CRM Automation and Campaign Studio — switching them on simply exposes new workflows over the data your sites are already generating.

Immediately — because A.B.M sits natively on the RetailDA™ ledger, there is no external warehouse, vector pipeline or third-party connector to build first. Role permissions and cost ceilings apply from minute one. Start a 14-day free trial or book a guided session on your own data →

Trusted by

Businesses operating on Ultra Z.

Indian Army Indian Air Force NIT Calicut Government of Mizoram Bharat Gas BPCL Manufacturing client Annapurna Agro Chemicals Bamboo Kitchen, Kashmir BCX Bio Organics Niya Battery Laziz Pizza URO Vision Villa Restro Cafe Mclay Perfume and Attar Ram Lal Kapoor Trust

Put A.B.M on your floor today.

Run a guided trial on your own catalogue with no card required, model this module in the live site calculator, or walk through a live system with an engineer.